This Privacy Policy describes how 172 Tech (owner) and ESS ENN Associates (developer) ("we," "us," or "our"), the providers of 530 Tools, collect, use, and share your information when you use our website and services (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect different types of information to provide and improve our Service to you.
Information You Provide to Us
- Account Information: When you register for an account, we collect your name and email address. If you sign in with Google, we receive your name, email address, and profile picture from Google.
- Tool Inputs: Domain names, URLs, or other data you submit into our SEO and web tools. We process this information to generate results and do not use it for any other purpose.
- Communications: If you contact us via our contact form or email, we collect your name, email address, and the contents of your message.
Information We Collect Automatically
- Usage Data: We collect information on how the Service is accessed and used, including your IP address, browser type and version, pages visited, time and date of visit, time spent on pages, referring URLs, and other diagnostic data.
- Cookies & Local Storage: We use cookies and browser local storage to maintain your session, remember your preferences, and hold authentication tokens. You can instruct your browser to refuse all cookies, but some features of the Service may not function properly without them.
- Analytics: We use Google Analytics to understand how visitors use our Service. Google Analytics collects information such as page views, session duration, and general geographic location. This data is aggregated and anonymized. You can opt out via Google's opt-out browser add-on.
How We Use Your Information
- To provide, maintain, and improve the Service
- To authenticate your identity and manage your account
- To process payments and manage your subscription or credits via Paddle
- To notify you about changes to our Service or your account
- To respond to your support requests and inquiries
- To monitor usage patterns and detect, prevent, and address technical issues or abuse
- To comply with legal obligations
Payment Processing
We use Paddle as our payment processor for subscriptions and credit purchases. When you make a payment, your payment information (card details, billing address) is collected and processed directly by Paddle. We do not store your payment card details on our servers. Paddle's use of your information is governed by Paddle's Privacy Policy.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal data to third parties. We may share your information in the following limited situations:
- Service Providers: We work with third-party companies (such as Google for authentication and analytics, Paddle for payments, and Formspree for contact forms) that have access to your data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your personal data if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).
- Protection of Rights: We may disclose your information to protect the rights, property, or safety of 172 Tech, ESS ENN Associates, our users, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
Data Security
The security of your data is important to us. We implement commercially reasonable security measures including encrypted connections (HTTPS), secure password hashing, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal data only for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Account data is retained while your account is active. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.
Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal data, subject to certain legal exceptions
- Portability: Request a machine-readable copy of your data
- Withdraw Consent: Withdraw your consent to data processing at any time where processing is based on consent
- Objection: Object to the processing of your data in certain circumstances
To exercise any of these rights, please contact us at the email address below. We will respond to your request within 30 days.
Third-Party Links
Our Service may contain links to third-party websites (such as 530.expert and essenn.associates). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Children's Privacy
Our Service is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this page periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us: